Online marketing is very competitive these days. There are lots of savvy online marketers who are continuously working to understand the latest Google algorithms to make the best out of their marketing campaigns. To advance their business goals they rely heavily on Search Engine Marketing, which can be paid or unpaid. Unpaid or organic SEM is also known as SEO. SEO is organic and time-consuming but results last longer than paid campaigns. Paid SEM consists of paid Google Ads. Google Ads are the most commonly used marketing tools to meet business objectives in a short time. We will discuss multiple ways how google ads can help you advance your business goals.
Grow Your Business with Google Ads
Google Ads can help you achieve multiple business objectives in a short time. If you have started a new business and want others, especially locals to know about your startup, you can use Google Ads for brand awareness. Similarly, if you have revamped your website and are looking for more sales via the web, you can use Google Ads to increase web traffic and convert leads into sales. In any case, you can grow your business with Google Ads.
Google Ads can help you advance your business goals by
· Building brand awareness
· Increasing web traffic
· Generating more leads
· Increased in-person or online sales
· Product or service marketing
· Increasing reach
Now let us consider each business objective in detail and link it with the overall business advancement.
Whenever someone starts a business, s/he has a specific target market which can be based on demographics, psychographics, social status, and needs. Let us say, someone opens a bakery in a small town and wants locals to know about this startup. S/he will use targeted ads to build brand awareness. Brand awareness is the initial step in the business introduction. Later comes growth and maturity. When building a brand awareness campaign, your Google Ads marketer will use keywords that are commonly searched by your target market.
Keywords play an important role in any online marketing campaign. You can use Google’s free keywords tool, Google Keyword Planner, to search for your business’s relevant keywords. Once you have selected your keywords, you may use them in multiple ad campaigns for different business purposes.
After creating brand awareness for your local bakery, you may use Google ads to generate leads and convert them to your loyal customers. Lead generation is another business objective that can be achieved through Google Ads. All businesses require leads. This can be done for in-person or online sales. If you have an online store, you can convert your leads online, if not, then you may contact them online and sell them goods in person.
Furthermore, Google ads can be very useful in increasing your website’s reach. This objective can be used for organic search engine marketing as well. In the case of SEO marketing, Google ads can play a vital role in generating more web traffic, which will ultimately help in improving the SERP ranking for your business.
We see that Google ads can be used for multiple purposes. All types of businesses can benefit from it. Whether you have an online store or not, Google ads can be used to market your services online. For all service providers, Google ads are the best option to market their services directly to their target market. It is easy and result oriented.
The best thing about Google ads is that it is convenient for all marketers and are cost-effective. For instance, if we talk about a PPC campaign, PPC stands for Pay Per Click, it only costs you when someone clicks on your ads. Therefore, it is extremely important to set the right parameters for effective campaigning. If you have not customized your ad campaign according to your business needs and target market, it may become more costly for you. Therefore, it is essential to seek help from SEM experts to help run a perfect Google Ads campaign. Otherwise, Cost Per Click or CPC will affect you intensely.
Types of Google Ads
The most commonly asked question is how Google ads help. Different types of Google Ads can be used depending on your marketing objective. Here is a list of them
· Search ads
· Display ads
· Shopping ads
· Video ads
· App ads
Search ads, as the name suggests, are applicable to reach those customers who are searching for your product or service. For example, if someone is interested in buying a cake from a local bakery, your ad can appear on the search engine with the relevant keywords. It can be presented in the form of a text ad. It will help them reach your business easily.
Similarly, Display ads are also image or banner ads that are displayed on different websites for different purposes. You must have seen different websites that are marketing different products on their sidebar or in the center and some of them are really targeted to your needs. This is all display marketing by Google ads.
Shopping ads are mostly common for e-store businesses. They are mostly applicable in those cases where an online store has a lot of inventory to sell. So, they use shopping ads to attract more customers online. This is how google ads help you advance your business goals.
Video ads are most commonly seen on YouTube or other websites. Most businesses use it to spread new information about their products and services. If there is a new promotion going on then, Video ads can be used to reach your target audience. They are more engaging and people will view them with more interest compared to text or image ads. However, it all depends on your business and marketing objective, and what types of Google ads will work best for your business.
App ads are used for the marketing of new apps in the app store. You must have seen app ads in your mobile play store for new games or relevant apps that you commonly use. They are beneficial for app developers.
How can Google Ads Help?
Using Google ads to grow your business might seem an easy option but trust me it is not that simple. Although Google ads can be very effective, they cannot be run by everyone. Creating and managing Google ad campaigns is not an easy task. There are a lot of factors involved in creating and managing campaign analytics. If it is not managed by a professional you might end up paying more and losing to your competitors.
In case you are wondering how Google ads can help your business, you have to first revamp your landing page to create good impressions and conduct in-depth keyword research to set the right bid for your ad. As you know, you are not the only one selling fresh cakes online, there are lots of local businesses selling the same product as you do. They are also using the same SEM techniques to market their products; therefore, you have to face the competition with a balanced approach.
Marketing budget and then make campaign
You have to decide on your marketing budget and then make campaign changes according to your budget. Not all cakes’ ads can be displayed on the same search engine. Google has to decide on which is the best ad campaign to show on its pane. Thus, your ad placement may vary accordingly. Therefore, you should consult with a Google ad expert to handle such mechanics smoothly.
In the end, I would suggest all new and old businesses create an online presence to run ad campaigns smoothly. Google ads can help you advance your business goals in comparatively less time. For that reason, all businesses should have a website and a social media presence. Sometimes, SEO and SEM marketing strategies have to be integrated together to provide fast and long-term results. Thus, consult a Search Engine Expert to grow your business with google ads.